Use simple arithmetic to build IDEAriffs: the idea path to terrific ideas
to make money.
| Step 1 ADD IDEAS TOGETHER |
Step 2 SUBTRACT THE BAD, IMPROVE THE GOOD |
Step 3 MULTIPLY GOOD IDEAS TO MAKE A GREAT IDEA |
Step 4 DIVIDE INTO BUILDING BLOCKS |
Step 5 EXPONENTIAL GROWTH |
| Home + Computer = home computer |
Hard to use and expensive |
A home computer that is easy to use and great value and
help is available |
Operating system, connections, applications, direct
selling |
Worldwide sales and marketing, web and phone ordering |
| Desperate + Housewives = Desperate Housewives |
Housewives are boring, not sexy, everyday life is
routine, familiar |
Add a lot of sexy housewives and a dead body and secrets
in the past |
Soap opera stories, humor, skin, familiar faces,
mystery, treachery, gossip |
National TV, print, web, talk shows, foreign sales |
| Moving + Pictures = moving pictures (movies) |
Single photo freezes time, not real life. |
What if a picture could move? Show action over
time |
How to view moving pictures? A Projector! who
should be in the pictures? Beautiful people, famous people, telling
stories! |
Show the moving pictures in theaters everywhere,
advertise, promote |
| Real + Estate = real estate |
own your home, the land, no-one can take it away, buy
and sell for profit |
make your home unique, attract others, build a
neighborhood, community, add lifestyle pleasures |
Need infrastructure, regulations, legal ownership/title,
ability to defend property |
restrict new land, design standards, lifestyle choice
for millions and millions |
